Tipsport wanted to incorporate sports stars and fans into a campaign ahead of the 2019 Ice Hockey World Championships. The idea was to build a relationship to the brand with the message: Together, we are hockey! Tipsport’s income during the 2019 tournament surged to CZK 900 million from CZK 510 million the year before thanks to this successful campaign.
Tipsport is the leader on the Czech betting market and has strived to differentiate itself from its competition. It incorporates fans into the betting community because sports stars would be nobody without fans.