Aggressive driving is one of the main causes of traffic accidents. Every horn honked, unnecessary insult, or blocking another car can lead to tragedy. The goal of this campaign was to compel drivers to limit aggressive behaviour when behind the wheel.
The Czech Insurance Association is a group that serves to organize and support mutual aid, cooperation, and protecting the interests of insurance companies. It uses campaigns financed from the damage prevention fund to try and change driver behaviour over the long term to reduce the number of traffic accidents on the road.