The goal of the project was to implement a complex communication strategy focused on presenting the destruction caused by the bark beetle, its negative effects on the environment, and the problems caused by drought in the South Bohemia region, as well as in the Czech Republic as a whole.
is one of the areas hardest hit by the spread of the bark beetle in the Czech Republic. After communicating the problem for some time on its own, the client decided to employ a professionally-led campaign with the goal of launching a public debate about how to deal with the effects of drought and the bark beetle in the region and the country at large.